Start-up NOTO Ice Cream announced on Thursday that it raised ₹15 crore in its latest funding round. Inflection Point Ventures (IPV) led the round, with participation from JITO and Lets Venture. The company will use the funds to expand into Tier-I and Tier-II cities, launch innovative summer flavors, enhance marketing on food-tech aggregators and quick-commerce platforms, upgrade infrastructure, and boost brand awareness through experiential marketing.
NOTO Ice Cream’s Market Positioning for Health-Conscious Consumers
NOTO Ice Cream, backed by celebrities like John Abraham, Rannvijay Singha, and Kunal Bahl, is making significant strides in the guilt-free dessert market. The brand currently operates in major cities such as Mumbai, Delhi, Bangalore, Hyderabad, Chennai, and Pune. With its recent funding, NOTO Ice Cream plans to expand into new markets, including Ahmedabad, Kolkata, and Lucknow. This strategic move targets the growing demand for healthier dessert options among health-conscious consumers in Tier-I and Tier-II cities.
Addressing the Needs of Health-Conscious Consumers
Varun Sheth, Co-Founder and CEO of NOTO Ice Cream, emphasized the importance of this funding for their growth strategy. He stated, “This funding fuels our expansion into Tier I and Tier II cities, allowing us to reach more health-conscious consumers.” The brand commits to offering delicious ice cream options that cater to those who prioritize health without sacrificing taste.
Vinay Bansal, Co-Founder of Inflection Point Ventures, highlighted the challenges health-conscious consumers face. Many struggle to satisfy their sweet cravings while maintaining a healthy lifestyle. “The existing options often compromise on taste or nutritional value, creating a gap in the market for truly guilt-free indulgence,” he explained.
Innovative Flavors and Marketing Strategies for Health-Conscious Consumers
To enhance its market presence, NOTO Ice Cream plans to launch innovative flavors and formats for the summer season. The brand will also boost its marketing efforts on food-tech aggregators and quick-commerce platforms. By leveraging these channels, NOTO Ice Cream aims to increase brand awareness and engage a broader audience of health-conscious consumers.
Strengthening Market Leadership in the Guilt-Free Dessert Sector
With this funding, NOTO Ice Cream is set to strengthen its position as a leader in the guilt-free dessert market. The company dedicates itself to continuous innovation, ensuring its offerings meet the evolving preferences of health-conscious consumers. As NOTO Ice Cream expands, it aims to provide delicious, guilt-free indulgences that satisfy sweet cravings while promoting a healthier lifestyle.
In conclusion, NOTO Ice Cream’s expansion plans and commitment to innovation position it well within the competitive dessert market. By focusing on health-conscious consumers and leveraging celebrity endorsements, the brand is poised to make a significant impact in new markets while solidifying its reputation as a go-to choice for guilt-free desserts.
