IKEA is tailoring its product range for Delhi, focusing on larger living spaces, kitchens, and gardens. This includes modern furniture options that cater to the unique needs of urban living in the city. IKEA to start online deliveries in Delhi-NCR, UP, Punjab is customizing its offerings for Delhi, emphasizing spacious living areas, kitchens, and gardens. This approach will showcase a variety of contemporary furniture designed to meet the specific demands of urban lifestyles in the region.
IKEA Launches E-Commerce Services in North India
In a highly anticipated move, Swedish furniture giant IKEA will begin e-commerce services in Delhi-NCR and nine other cities in north India, including Uttar Pradesh and Punjab, starting March 1. This launch follows the opening of a new distribution center in Gurugram, enabling same-day deliveries in the Delhi-NCR region.
Tailored Product Range for Delhi’s Unique Market
IKEA is adapting its product offerings to suit the larger living spaces, kitchens, and gardens typical of Delhi homes. This approach contrasts with the multifunctional products preferred in Mumbai due to space constraints. Adosh Sharma, IKEA India’s country commercial manager, emphasized the need for products that cater to outdoor living and multi-generational families. Thus, this focus reflects the unique lifestyle of Delhi residents.
